Plain meanings for money and planning terms you will see in NayaRaasta. These explanations do not replace a current quote or official rule.
- Benchmark
- A figure from a cited report about a similar business. It is a guide, not a price quote for you.
- Starting cost
- One-time spending before opening, such as equipment, deposits and setup.
- Working capital
- Money kept ready for daily bills and stock while you wait for customers to pay.
- Investment
- Money you put into starting the business, including setup and any starting cash reserve shown here.
- Sales
- Money customers pay before you subtract any business costs.
- Running costs
- Money spent to keep the business open, such as rent, wages, stock and electricity.
- Profit
- Money left after the costs counted in this figure. Check whether tax, loan payments and your own pay are included.
- Operating surplus
- Expected sales minus the monthly costs entered here. It is not guaranteed take-home pay.
- Break-even sales
- Monthly sales needed to cover monthly running costs. This does not recover your starting money.
- Payback time
- Estimated months to earn back starting money if the monthly surplus stays as assumed. It is not a promise.
- Fixed costs
- Monthly costs that stay roughly the same even when sales change, such as rent.
- Variable costs
- Costs that rise when you sell more, such as ingredients or packaging.
- Forecast
- A possible future calculated from your assumptions, not a prediction or guarantee.
- Quotation
- A supplier’s written offer showing a price and what it includes. Ask when the price expires.
- Licence
- Official permission required for some business activities. Check the current rule with the issuing authority.
- Demand
- How much customers in an area may want to buy. Interest does not guarantee sales.
- Competition
- Other businesses offering a similar product or service to the same customers.
- Viability
- Whether an idea appears workable after checking customers, costs and local conditions. It is not a guarantee.
- Source
- The report or organisation where a published figure came from. Open it to check date and assumptions.
- CA
- A chartered accountant: a qualified professional who can help with accounts, tax and business records.
- PMEGP
- A government programme that may support eligible people starting a new small business. Check current rules and approval with the official agency.
- MUDRA loan
- A loan scheme for eligible small businesses. A loan must be repaid; applying does not guarantee approval.
- Franchise
- An agreement to run a business using another company’s brand and methods, usually with fees and rules.
- Dealership
- An agreement to sell a company’s products. Check the company’s official terms before paying anyone.
- MSME
- Micro, small or medium enterprise: a business size category used in Indian government programmes.
- Margin
- The share of a selling price left after specified costs. Ask which costs have been counted.
